Why EVERYONE thinks they are a Social Media Consultant

Given the steep downturn in employment, it should come as no surprise that many in transition will "try on" an industry such as SocMed consulting. And who can really blame them? It is a new field and they are trying to train themselves in it and generate business at the same time. Unfortunately, many of these folks are young boomers, X'ers, or millennials, and more than a few of whom tend to hold the self-centric attitude that they can do anything without working too hard. It seems easy to them at first, until they stumble upon (pun intended!) a rough spot in the landscape that proves to be more complex then they bargained for.

Thus, with anything tech these days, vendors must be thoroughly vetted before we will even take a meeting with them.

So, does all this circus-hype impinge on the potential benefits of SocMed? Not at all. It does offer a viable alternative to legacy ad methods. It is relatively low-cost and has very little downside risk if executed reasonably well. The top three things buyers respond to are info, info, and more info. Feature-benefit pairs play their role much later in the sales process and usually in the form of case studies.

The best lead generation tactic is to provide so much helpful information, that those who are ready to take their interest to the next level with your brand find the process seemless. SocMed is perfect for this.

To see how companies are executing SocMed fairly well, check out the big brands (i.e., Apple, Coke, NutriSystem) on Facebook.