Announcing the Death of SEO (and not a moment too soon!)
A good deal of Web 2.0 arguably presents a far more slippery slope than any other tech trend of the century. Naturally, the herd is always the last to know about something, and SEO is no different. I have come to learn that if every third or fourth person at a cocktail party is dropping the buzz-phrase SEO in one way or other, it clearly has become a deprecated subject.
Blogs as short-cut marketing tools have been dead for years. SocNet may well go down the same road, dying under its own useless weight or getting constrained by policy or the simple common sense business notion that spending so much time on the computer leads to productivity losses, not gains.
Over the past 15 years or so, new tech has often reminded me of the new toy given to the narcissistic child. They play with it so hard and fast that it ends up broken in pieces, only to leave the child craving the next new toy. Will ALL these new technologies go the same way? I hope not. Hard work, and the use of new technology in MODERATION, will always get you where you need to be, without all the wasted time, bandwidth, and unnecessary drama.
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As an aspiring web copy writer, I hope SEO does die! Everything I've read about it indicates that it can become an obsession, along with search engine placement. Focus on how your product or service meets the needs of the community- that's what really matters.
ReplyDeleteThere is a good reason for blogs. I do not think they are dead, but with all the blogs out on the web it comes down to getting noticed and creating a reason to follow and comment
ReplyDeleteWildflower, you hit the nail on the head. Site visitors need information and nothing else. Gone are the days of not just the hard sell, but the soft sell as well. Well written information empowers the prospect to make their own decision.
ReplyDeletenickysb2b, blogs are dead if all they do is brag. So, I must disagree that the endgame is NOT to simply get noticed. However, I DO agree with you that informative, thoughtful blogs create their own reasons for following/comments.
I remember the week I delved into SEO with the goal of conquering it, with an investment of 2-3 days. Towards the end of day 2 ... I sat back and said out loud DAMM! I had finally come to the realization the SEO will be around as long as Google, as it drives the largest unpaid salesforce imaginable. Google will continue to evolve the algorithms, to keep their sales force on their toes and always a step or 2 behind where Google wants them to go. We can dream about another world, but this cloud is here for a long time.
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