Announcing the Death of SEO (and not a moment too soon!)

A good deal of Web 2.0 arguably presents a far more slippery slope than any other tech trend of the century. Naturally, the herd is always the last to know about something, and SEO is no different. I have come to learn that if every third or fourth person at a cocktail party is dropping the buzz-phrase SEO in one way or other, it clearly has become a deprecated subject.

These days, people seem to always be looking for short-cuts to successful results. I believe SEO is now just another lazy man's short cut to the hard work of creating sticky, robust, vital content and then taking the time to create serious, thoughtful, and compelling linkback relationships. Most of the killer algorithms now require the above-mentioned hard work, and SEO is no longer a solution by itself. Granted, in your niche marketplace, SEO may put you on top for a short while, but if you live only by SEO, you will surely die by SEO. Eventually, your competition will beat you because they are willing to hardwire their site for success by doing the hard work.

Blogs as short-cut marketing tools have been dead for years. SocNet may well go down the same road, dying under its own useless weight or getting constrained by policy or the simple common sense business notion that spending so much time on the computer leads to productivity losses, not gains.

Over the past 15 years or so, new tech has often reminded me of the new toy given to the narcissistic child. They play with it so hard and fast that it ends up broken in pieces, only to leave the child craving the next new toy. Will ALL these new technologies go the same way? I hope not. Hard work, and the use of new technology in MODERATION, will always get you where you need to be, without all the wasted time, bandwidth, and unnecessary drama.

Information, Knowledge and Wisdom.

Twenty-five years ago or so, there used to be just one information explosion. The 90s brought the digital age to the masses and also the advent of a multiplicity of information explosions. At the turn of the millenium, this plurality quickly gave way to a complete cacophony of nearly infinite explosions.

Naturally, as society becomes subjected to all this information in one way or another, the question is raised, "are we gaining knowledge and wisdom, too, along the way?"

The whole technology layer presents a slippery slope for many who seek to gather a quantity of information quickly. It's true that info can be mined rapidly, but there are often many bones to spit out in the process. Does any of this actually lead to increased knowledge? I think it can, but a prerequisite amount of common sense is essential for vetting data found on the web.

The real danger here is the growing trend of mistaking information for knowledge and/or wisdom. For example, a handful of programmers in the late 1990s began developing the app that sends text messages over a wireless network. They used their growing storehouse of mobile platform development information to construct the basic texting application many of us now use today. Did they stop to think that teenagers would become addicted to the technology to the point where they are sitting side by side on a bus and texting each other instead of talking? I have it on good authority that they did not.

Thus, we seem to have sacrificed the notion that technology is best developed and applied when it is counterbalanced with an equal dose of wisdom.

One of my favorite phrases these days is "Just because you can, doesn't mean you should." How many investment banking and mortgage banking firms (not to mention other companies who got into banking after the rollback of Glass-Steagall) looking to make their quarterly numbers failed to consider wisdom before they leveraged their balance sheets up to 40:1 nearly bringing the U.S. economy to the brink of collapse?

Wisdom does not proceed from knowledge; it guides and governs it. May we NEVER lose sight of this fact. For information without wisdom does not lead to knowledge; and without wisdom, knowledge is directionless.